Our Works

CitiMobile

Just like movies with sequels, many of our works we've done in Citibank are part of a grander scheme. Having worked on the previous campaign, Citi Alerts, Citibank Marketing team approached us to work on a bigger umbrella for the same campaign called "CitiMobile".

The brief for the campaign was to propose marketing ideas to drive public awareness on the new service offered by Citibank. On the web initiatives, we built an interactive Flash microsite with product tutorial in simple stop-motion sequences. Other channels we utilized were web banner placement, car decal, and different print initiatives.

Project Completed: June 2009

Industry: Banking and Finance

The Works: Design / Photoshoot / Flash / Print

Launch Website

CitiMobile

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