Born from a collaboration between Starcom Mediavest and The Adventus, Xpresso was a wisdom–of–the–crowds project designed to aggregate data from multiple sources on the web into a single, multi–faceted dashboard, adding on the ability for users to layer information through comments and tags on top of it, resulting in a rich, always changing, self learning portal. The platform's front-end was built on Flash, with the logic and storage sitting on a php-mysql backend. Communications is in XML.